5. FUTURE

Posted on June 27th, 2007 in Politics by Nicole

FUTURE USES
+++++++++++++++++++++++++++++++++++++++++++++++++

Corporate websites as blogs: makes companies seem more human.

Buzz Blogging: highlights product launches, niche markets.

Blogging in workgroups: increases transparency between departments. (e.g., Cornell web launch)

CHALLENGES
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  • copyright issues
  • measuring ROI
  • time employees spend at work blogging vs. servicing a client or business need,
  • including technophobes in the conversation
  • managing content/censorship
  • corporate culture

PREDICTIONS
++++++++++++++++++++++++++++++++++++++++++++++

  • Business blogs predicted to double over the next year.
  • Increased competition in many industries.
  • Companies have been looking for new ways to connect with consumer groups.